2017 Link building strategies

A good website is not enough to generate revenues now-a-days. You also need excellent 2017 Link building strategies exposure for your website.

The question is, how can one ensure that their websites are visited, which in computer terminology we call as ‘hits’. This is where SEO or Search Engine Optimization comes to play a major role.

SEO is the wizard that makes your website pop up in any search engine, like Google, Bing etc. In that regard we have to bear in mind that the relevant and correct keyword is entered in that search engine. This is where Link Building comes. Link Building in SEO is the process of creating and earning links that would feature on other websites but also would be redirection hyperlink for your sites.


2017 Link Building strategies

2017 Link building strategies

The links on other sites would redirect the browser to your site. Now there are plenty of 2017 Link building strategies that one can opt for.

But with the recent updates of Google, which are known as Panda and Penguin, have been detrimental for abnormal and unnatural links. Any sneaky and inappropriate backlinks, any aggressive link exchanges, spam links and all other kind of unnatural links are thrown away by these new algorithms of Google.

So here are some effective and good 2017 Link Building strategies one needs to keep in mind in the wake of these algorithmic updates of Google.


Link Building Sites


1.Variation in Links:

Naked URLs are the URL, or the address of the link, instead of the keyword that act as the redirect point. It is important to have some sort of variations in these URLs. The variations in this sort of links help in the increment of quality in your backlinks. This enhances the probability of getting more hits on your link building sites.

Bottom line:
Have plenty of variation in the URL of yours.


2.No Follow Links:

People often frown upon when they get a link which has the ‘No Follow’ tag in them. There is actually nothing to be worried about that.

Yes, the no-follow tag ensures that there are no pass-through links that you can generate. But, they are also great natural back-links in themselves.

Having a number of these links enhances your score. A good percentage of these make the profiling quite easy and healthy.

Bottom line:
No-Follow tags are good.


3.Link Exchange Schemes are Invalid:

It is a fine and old-school way. It is among one of the good Link Building tools you can use in old days. But Google has recently killed these exchange links through their updates. Remove any link exchange you might have on your site.

Bottom line:
Exchange links are no good anymore.


4.The Relation between Quantity and Pace:

Gone are the days where you can create hundreds and hundreds of backlinks. If you continue to build backlinks in very little time, then you are bound to raise some eyebrows, figuratively speaking.

These days, a major portion of 2017 Link building strategies would implore people to maintain a nice rhythm in the pace of building backlinks. You don’t want more than your sites can handle.

Bottom line:

Keep a good rhythm in pace and quantity.

2017 Link building strategies infographic

online reputation managementAbout twenty years back if you told somebody to worry about their online reputation; they would probably have laughed at you. These days most people are aware that their online reputation is possibly even more important than their real life reputation. This is because the Internet has become part of your so called real life. Actually everything of importance to your real life is accessed through the Internet. At your job you are constantly using web based applications.  Your banking, trading and commercial transactions are being carried out with the help of the Internet. You entertain yourself on the Internet and socialize on it as well. Can you afford to have a bad reputation on it? The answer is a big NO.

You have to take all the steps necessary to ensure that your online image is a sober and respectable one. Just like in the off line world no one takes a non serious person at face value, so it is in the virtual world. They will take you seriously only if you have something serious to contribute. Therefore, online reputation management has to be taken seriously. So what is online reputation management all about?

It’s about content.

That’s right, if the content pertaining to you that is doing the rounds of the Internet is positive, you will be trusted by those who may want to employ you, work with you or even date you. A negative reputation on the other hand will drive these people away from you. This is how critical the Internet has become to our lives. Don’t you yourself Google for anything that you need to find out. Whether it is a new car you want to buy or information you want to have about the new political leader in your constituency? So you have to ensure that only good content that pertains to you gets around on the Internet.

How to manage our online reputation?

To answer the question, what is reputation management all about, one has to undertake three steps. The first thing to do is to track the Internet for any malicious or defamatory content about you. If it is patently false, you can ask the websites that carry the content to take it down. The second thing to do is to create positive content by way of blogs, articles, comments on other people’s content, and try to get others to comment favorably on your content. The idea is to organically increase both the quantity and quality of content pertaining to you on the Internet. This will ensure that whatever content there is that is detrimental to your interests does not get a chance to influence people’s perception of you.

You can also turn to professional companies, who will not only help you contain the damage caused by negative content about you, but also help chalk out and implement a calibrated reputation management strategy that will help you create just the type of online image that you had in mind for yourself. Truly online management today is something that everybody needs. You may be an individual or a company; there will have to be some sort of proactive strategy that you will need to work out to deal with dangers to your reputation that emerge from the widespread use of the Internet.

John Keats has written a number of blogs on the Internet. His most popular ones are on the impact of social media like Twitter and Facebook.